For the podcast Chasing Sleep (Sleep.com x Mattress Firm), I originated the core concept, pitching the idea of taking sleep content beyond the bed — creating a show that wasn’t designed to put listeners to sleep, but instead to explore why sleep matters, how people around the world approach it, and how rest fuels performance and creativity. I collaborated directly with the Mattress Firm and Sleep.com teams to develop the format and narrative direction, ultimately securing the greenlight for two seasons.

As part of the launch, I also wrote and directed the animated trailer, designing it as an invitation into a rich, dreamlike world. The script and visual treatment move from the heart of a safari to the expanse of outer space, using surreal transitions to reflect the imaginative landscapes that emerge when we sleep.

I guided the creative development from concept through final delivery, shaping story, tone, visual language, and audience experience. The podcast was nominated for the 2024 Shorty Award in the Health & Wellness Podcast category, recognizing its cultural resonance and thoughtful approach to the science of rest.

The result is a cinematic and expansive entry point into the series, positioning sleep as both essential and deeply human.