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For the podcast Chasing Sleep (Sleep.com x Mattress Firm), I originated the core concept, pitching the idea of taking sleep content beyond the bed — creating a show that wasn’t designed to put listeners to sleep, but instead to explore why sleep matters, how people around the world approach it, and how rest fuels performance and creativity. I collaborated directly with the Mattress Firm and Sleep.com teams to develop the format and narrative direction, ultimately securing the greenlight for two seasons.

As part of the launch, I also wrote and directed the animated trailer, designing it as an invitation into a rich, dreamlike world. The script and visual treatment move from the heart of a safari to the expanse of outer space, using surreal transitions to reflect the imaginative landscapes that emerge when we sleep.

I guided the creative development from concept through final delivery, shaping story, tone, visual language, and audience experience. The podcast was nominated for the 2024 Shorty Award in the Health & Wellness Podcast category, recognizing its cultural resonance and thoughtful approach to the science of rest.

The result is a cinematic and expansive entry point into the series, positioning sleep as both essential and deeply human.

In partnership with Chase Freedom, Outspoken, iHeartMedia’s LGBTQ+ podcast network, celebrated National Coming Out Day with a special live taping of Straightiolab at the newly opened Stonewall National Monument Visitor Center, followed by an afterparty at the legendary Stonewall Inn.

Known for their sharp wit and irreverent humor, the Straightiolab hosts took a irrevant look at the act of coming out, blending comedy and cultural commentary in a space steeped in queer history. The night featured a guest appearance from Raquel Willis, and marked a major win for the Outspoken network, bringing together community, culture, and comedy under one roof.

I led the creative development for the event experience and contributed to the partnership strategy and sale, helping bring this celebration to life at one of the most meaningful sites in LGBTQ+ history.

In 2022, I co-founded Outspoken, iHeartMedia’s first podcast network created by and for the LGBTQ+ community, alongside writer and activist Raquel Willis.

As Executive Producer and Creative Lead, I helped build Outspoken from the ground up—developing the creative direction, managing talent, and shaping the sound and spirit of the network. Day to day, I worked closely with hosts to craft and evolve their shows, from concept and tone to format, identity, and rollout. I also led the greenlighting of new originals and guided the transition of existing podcasts into the network’s roster.

Under my leadership, Outspoken grew into a major force in the audio space—generating over $2 million in partnership revenue through collaborations with leading brands, and becoming a first-of-its-kind network rooted in queer voices and perspectives.

Highlights include:

• Tell Me Something Messy — hosted by Brandon Kyle Goodman, an honest and hilarious deep dive into identity, relationships, and self-acceptance
• Afterlives — a powerful true-crime series exploring the life and death of Layleen Polanco
• Queer Chronicles — a diary-style show featuring LGBTQ+ youth from legislative battleground states
• Cruising Confessions — produced in partnership with Gilead, inspired by Sniffies’ community stories
• Fighting Words with George M. Johnson
  

Outspoken didn’t just celebrate queer voices—it amplified them. The network brought 
authenticity, humor, and depth to the forefront of podcasting, setting a new standard for how LGBTQ+ stories could sound and feel in mainstream media.

In collaboration with iHeartMedia and Pushkin Industries, Incubation explores humanity’s relationship with viruses, tracing how pathogens like SARS-CoV-2, influenza, HPV, and smallpox have shaped our lives and how science has risen to meet these challenges. The podcast, hosted by Jacob Goldstein, examines how viruses disrupt and redefine everything from daily routines to global systems.

I reimagined the show’s signature black line artwork as a timeline for the animated promotional trailer, guiding viewers through key moments in viral history. As the line travels through time, vibrant visual effects replicate the mutation and duplication of viruses, creating a dynamic, ever-evolving journey. The animation culminates with the timeline, forming the podcast’s striking cover art and connecting the narrative to the series’ visual identity.

To bring this all to life, I designed storyboards that solidified the tone and feel, developed the script copy, and sourced footage to craft a piece that captures the show's essence while drawing audiences into its world. The result is an engaging trailer that sets the tone for a series as impactful as its subject matter.

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