For Season 2 of Spit, the iHeartMedia and 23andMe podcast, I led the creative development and pitch strategy that reimagined the show’s entire format. Instead of a single host and single guest structure, I tapped 23 existing iHeart podcast hosts, including Minnie Driver and Dr. Laurie Santos, and challenged each of them to craft an original episode answering one central question: “If your DNA revealed certain health insights, what would you do with that information?” This approach brought a dynamic range of voices and personal perspectives to the series. I also directed the animated promotional trailer that launched the season and highlighted the refreshed creative vision.