Refinery29 x Reebok 

Creative Direction, Jay Brunson


For Reebok x Les Mills, I took the reins as creative director and producer, shaping a campaign as strong as the workouts it celebrates. The project brought together three fitness influencers in a studio lit with moody, electric hues, pushing boundaries with creative lighting and movement.

We weren’t just showing off the Reebok x Les Mills clothing line and equipment but creating moments. Each piece of content was designed to live and breathe on social, driving energy on Instagram and amplifying the influencers’ reach.

To keep it real, we sat down with each talent, digging into their personal connection to fitness and the gear. Their voices became the heartbeat of the campaign, with quotes woven into the videos to give the story muscle and meaning.

This wasn’t just a shoot—it was a collision of movement, style, and storytelling.